![]() ![]() You may find Reddit threads where customers argue a competitor’s product versus your product-which can provide valuable insights to fuel your marketing strategy. Gather competitive intelligence by searching for terms related to your competitors and their products. Not only will you quickly identify where your customers are on Reddit, but you’ll also gauge how people generally feel about your products. In order to find existing Reddit threads regarding your products or services, try searching for your branded keywords or specific product names. Try searching for the following terms and see what you uncover: Your products: Although there are countless subreddits pertaining to your audience, industry, or interests, we recommend you start simple. To do this, use the subreddit search tool. So, in order to find your audience, you must be strategic with your search and strike the right balance between subject matter and engagement. Some subreddits garner a significant amount of engagement but cover a broad range of topics-while others are extremely focused and have very little user activity. Reddit is a massive online forum, so it can be challenging to immediately pinpoint your target audience. Now without further ado, let’s review our five top tips to use Reddit for market research: 1. To get the full Reddit experience, we recommend you create an account and take some time to explore the site. Keep this in mind when posting or commenting. The modern Redditor tends to be slightly more tech-savvy, up-to-date on internet culture, and most importantly they have a penchant for irreverence and humor. Humor: Reddit is most known for humorous or clever content. This is beneficial for research as it encourages more open-ended discussion. This reveals what information users find most valuable, funny, or interesting.Īnonymity: Unlike most social media sites, users tend to stay anonymous on Reddit. Based on the votes, popular posts and comments end up at the top of the feed. An upvote moves a post upward in the feed and a downvote moves a post downward. Voting: Within each subreddit, users can submit posts, comment, and vote. Although karma doesn’t have much impact on user experience, it can change how other users perceive you. When you abide by Reddit etiquette, you earn more karma. ![]() Karma: How you act or behave on the website earns you karma. Users subscribe to subreddits so posts from those communities show up in their main feed. Subreddit: Reddit is home to more than 138,000 active communities-known as “subreddits”-which focus on niche topics and interests. So, let’s quickly review some key terms and concepts unique to Reddit: If you’re new to Reddit, it can be difficult to find what you’re looking for. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas-today we teach you how. The platform offers a unique and untapped goldmine of market research. Reddit is more than just a social networking site. These users-referred to as Redditors-use the platform to share, interact with, and consume the latest news and trending topics. Reddit -the self-proclaimed front page of the internet-is a social networking site with more than 330 million monthly active users. ![]()
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