![]() ![]() Today, Fred Paris is a key component of LVMH’s luxury ambitions. It served as an homage to the creativity and playfulness of the company's founder. The next significant collection released by the brand was the 2016 Chance Infinie line. Fred Samuel passed away in 2006, but Fred Paris continued his legacy in jewelry. ![]() In 1996, Fred Paris was acquired by luxury holding company LVMH (which went on to purchase Tiffany & Co. The simple but versatile design is endlessly customizable to go with any wardrobe. Inspired by its creator’s love for the sea, the Force 10 bracelet features a braided steel sailing cable and a gold buckle. Samuel created his famous Force 10 bracelet collection in 1966, and it became one of the brand's signature pieces. Today jewelry lovers commonly know the company as Fred, a brand operated by Fred Paris. The sign above his storefront on the Rue Royale initially was branded with the founder’s full name, but during the 1940s, the “Samuel” part came down. Some of Samuel’s most high-profile clients included Princess Grace of Monaco and the King and Queen of Nepal. Samuel was known for his casual yet sophisticated style, working with diamonds, pearls and colored gemstones to create smart jewelry for all occasions. As a young man, he moved to Paris for an apprenticeship and opened his own jewelry shop there in 1936. The son of a French jeweler, Samuel was born in Argentina in 1908. Each bold cocktail ring, elegant pair of drop earrings and glamorous necklace has a vibrant personality imbued within.įred Paris was the vision of master jeweler Fred Samuel. Although it was founded almost a century ago as Fred Paris, the brand has long been considered a leader in modern and contemporary jewelry design. Fred’s fine jewelry sparkles with joyful exuberance. ![]()
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